About us

Dr. Max România is a subsidiary of Dr. Max Group

Dr. Max Romania is owned by Dr. Max Group and offers integrated services of import, distribution and retail of pharmaceutical products

Continuous development since 1996

  • 1996
    The establishment of the Mediplus company
  • 1997
    The first Sensiblu pharmacy opens
  • 2012
    The acquisition of the City Pharma pharmacy chain
  • 2014
    The first Punkt pharmacy opens
  • 2016
    The launch of the RESPIRO program and the acquisition of the Polisano pharmacies
  • 2018
    A&D Pharma, now Dr. Max România, officially becomes a part of the Dr. Max Group family
  • 2019
    The acquisition of 46 Belladonna pharmacies
  • 2020
    The launch of the Dr. Max pharmacies in Romania and the launch of the Dr. Max E-shop
  • 2021
    The acquisition of over 20 pharmacies from the Optifarm chain
  • 2021
    The construction of the new National Logistics Centre begins
  • 2021
    The first Dr. Max Hyper-pharmacy opens
  • 2022
    The Mediplus warehouse in Sibiu is relocated
  • 2022
    The BD Rowa automated storage units are implemented
  • 2023
    A&D Pharma - Dr. Max Group becomes Dr. Max Romania
  • 2023
    Mediplus Exim undergoes a merger by absorption with Dr.Max SRL

Top Management

Ionel Popescu

Chief Financial Officer

Ionel Popescu

Chief Financial Officer

Camelia Naciadi

Chief Commercial Officer

Camelia Naciadi

Chief Commercial Officer

“The Commercial Department’s mission is to be agile and adapt the company’s commercial strategy to an ever-changing market and overcome the challenges associated with it, so that the patients and clients who visit us are satisfied and will trustingly return to our online & offline Dr. Max pharmacies.”

Cezar Zaharia

Chief Executive Officer

Cezar Zaharia

Chief Executive Officer

“A satisfied customer will return, a satisfied employee will remain in our team and a satisfied shareholder will continue to invest in our projects. With the support of the investments made by the shareholders, as well as the efforts made by our colleagues, at Dr. Max România we build long-term relationships with our patients and clients.”

Bianca Grama

Retail Chief Operations Officer

Bianca Grama

Retail Chief OPERATIONS Officer

Within the Dr. Max Romania retail division, our commitment is to give careful attention and handle responsibly every patient who visits us. We strive to provide personalized solutions tailored to their needs within an ever-evolving retail framework.

Sorin Mirică

Wholesale Business Unit Director

Sorin Mirică

Wholesale Business Unit Director

“We operate in a dynamic market that is filled with challenges, where our success is based on the way we work as a team, via an active connection to the market evolution, but also on how we identify, accept, and manage change as a natural stage of the development and future adaptation processes.”

Ana Ilana

Legal Director

Ana Ilana

legal director

“In Dr. Max România, we ensure that all standards imposed by the Romanian legislation are respected. We encounter challenges, but we remain proactive and reactive, connected to what occurs in the market, in order to respect the commitment we made to our patients.”

Eugen Gane

Chief Human Resources Officer

Eugen Gane

Chief Human Resources Officer

“The success of Dr. Max România is based on the contribution of all employees, regardless of their work location. We aim to build an organization where our employees feel inspired and motivated to grow and perform at their best.”

Mihai Mîncu

Chief Marketing & Customer Experience Officer

Mihai Mîncu

Chief Marketing & Customer Experience Officer

“Both technology and the Internet transform modern commerce in the most loyal expression of the feeling of fulfillment that a customer obtains through purchasing.”

Gabriel Ianculescu

M&A Director

Gabriel Ianculescu

M&A Director

“In Dr. Max România, we apply the same focus and consistency to our M&A activity as we do to other essential areas of our business. The detail-oriented approach combined with a good understanding of our market’s specifics and trends elevates our practice from a tactical necessity to a strategic capability that allows us to grow in an efficient and sustainable manner.”

Sorin David

Supply Chain Director

Sorin David

Supply Chain Director

Gabriel Răduț

Chief Information Officer

Gabriel Răduț

Chief Information Officer

“The IT Department of Dr. Max România supports and enables the success of the business by selecting and implementing the best and most efficient technologies, by being the driver of innovation and automation. IT is not only about innovation, but also about insight, improvement, influence, teamwork and communication as key prerequisites to offer trust and reliability to our colleagues, partners, authorities and patients.”

Our mission and values

Together on a journey to a healthier everyday

 

Care

We care for our patients, by providing them with the best services and products at the most affordable price.

We care for our team, by securing an environment where they can grow and feel safe.

We care for our partners, by sharing their commitment to patients.

Responsibility

We are committed and keep our promises in all the actions and decisions we take.

We say what we do and do what we say.

We carry our duties with integrity.

Customer Centric

Behind every action we take, spotlight is on the patient.

For us, everyone we encounter, whether it is a patient, team member or partner should feel important.

We do that by being kind and building a relationship based on trust and respect.

Courage

We are not afraid to innovate and set new standards.

We encourage our team members to develop new ideas that can help us achieve our goals.

We are honest and transparent towards each other and towards our clients and partners.